Rodrigo Vera

Service Designer - Organization of Organizations

(They - Them)

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Graphic Designer by the PUCV and Magister in Advanced Design by the UC, certified in Digital Transformation by MIT Sloan Executive Education, specialized in Smarter Cities and Citizenship by the Open University of Catalonia. I am a postgraduate professor at the School of Design of the PUC and at the Diploma in Information Architecture and User Experience, in addition to the Diploma in UX Content in Journalism of the PUCV and a teacher of Person-Computer Interaction for Computer Civil Engineering at the University of Valparaíso. For more than 10 years I have worked with national and international companies as a consultant or as a digital transformation leader in organizations. I am interested in interaction design beyond the digital platform and how it can provide better experiences in public spaces, making real changes in people's lives.

Luciano Cimino

Service Designer - Organization of Organizations

(They - Them)

UX Designer at {ída Graphic Designer by PUCV, Diploma in Publishing and Publications by PUC, and Diploma in Services Design by PUC. I am interested in building products and services that positively impact people's lives and help them meet their goals. I understand design as a methodology that allows building new solutions from observation, creativity, trade, leisure and interdisciplinary work.

Juan Benítez

Service Designer - Organization of Organizations

(They - Them)

Psychologist by the Diego Portales University, Master's degree in Social Psychology by the Diego Portales University, Diploma in Qualitative Research, Method and Practice by PUC. Consumer Behavior professor at the UC School of Advertising. I have always been interested in understanding user and consumer behavior. I have worked in market research, consulting and customer experience diagnosis, which has allowed me to get closer to clients, their context and the multiple ways in which they connect with the world, one of them being digital experiences.