A diversity perspective to a social service design case

20 Minute Talk

November 10, 2021

10:05

ESP

A diversity perspective to a social service design case

Brenda Pignol Ramos, Cecilia Policastro

We would like to show you how we understand diversity from an intersectional approach and how the perspective of diversity can enrich and maximize the experiences of all users. We will share our approach based on a concrete case from which we were able to comprehensively diagnose the roaming mammography service provided by Avon and LALCEC in Argentina for women between ages 40 and 65 who lack medical coverage. By means of social service design, we worked in detecting the limits faced by the following user profiles and providing a strategic improvement plan: people with motor disabilities in their upper and/or lower limbs, short people, fat-bodied people, blind and weak vision people, deaf and weak hearing people, intellectually disabled people, the elderly, structurally/technologically poor people, illiterate and poor-connectivity people, and trans males. We would like to share our methodology and the contribution/view of each of the five professionals on our team. We also would like to share the learning experiences of our clients once we presented our diagnostic to them and they understood what we meant when talking about a "diversity perspective".

Brenda Pignol Ramos

Service Designer - Organization of Organizations

(They - Them)

Contact

I am a graduate in Administration and an educator. I am about to graduate from a diploma course in Social and Political Anthropology. I am Co-Director of Libertate, from where we walk in hand with the cultural transformation of companies and organizations focused on diversity, disability and gender. I provide consulting and training in Diversity and Inclusion, Sustainability, Gender and Disability strategies for large companies, leading the design and redesign of processes from a diversity perspective. I work together with a great team of women nucleating multi and interdisciplinary views that are always evolving.

Cecilia Policastro

Service Designer - Organization of Organizations

(They - Them)

Contact

I have a degree in Advertising, with a Postgraduate degree in Digital Marketing and a Master in Accessible Technologies: Web, Applications and Devices. I am a consultant in digital accessibility at Libertate, and I have participated in various UX research projects for large companies. I have more than fifteen years of experience in planning and executing communication strategies in companies and social organizations. I provide digital accessibility training for institutions and companies.