The Constant Invention of Latin American Design

Panel

November 10, 2021

13:00

The Constant Invention of Latin American Design

Luis Arnal, Claudia Gutiérrez

Time to look back, with a certain nostalgia but also with a critical look. Over the years, the design that we consider "ours" has changed, demanding different qualities and rigor both from what is designed and from those who design. With various points of reference, we will reflect on how we have valued autochthonous designs, how we have hybridized learnings from other places, and how we continue to create educational institutions (from academies to online courses) to do what we are dealing with today, with excellence.

Luis Arnal

Service Designer - Organization of Organizations

(They - Them)

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Luis has worked at the intersection of business, design and social sciences for the last 22 years. He was co-founder and CEO of INSITUM, one of the leading global innovation consulting firms worldwide--acquired by Accenture in 2019. Today, Luis is global co-leader of Fjord, the largest design practice in the world, part of Accenture Interactive. Luis has been a professor, entrepreneur, investor, mentor and consultant involved in more than one thousand design and innovation projects ranging from designing new experiences to helping organizations adopt a user-centered innovation culture. He often writes and speaks on the topics of digital transformation, design thinking, design leadership, user experience research, behavioral science and organizational innovation. In his spare time, Luis practices triathlon and cycling. Lives with his wife and two teenagers in Mexico City.