20 Minute Talk
November 11, 2021
11:25
ESP
Our deliverables are our currency: fighting the UX devaluation
Santiago Bustelo
Our deliverables are our currency; and this currency does not speak of what happens in front of the screen (UX), but of what happens inside (UI). In the face of the devaluation of UX, we need new deliverables. This talk will bring up principles, requirements and concrete cases proved in real projects for the recovery of our discipline's value.
Santiago Bustelo
Service Designer - Organization of Organizations
(They - Them)
Director of Kambrica, a User Experience consultancy based in Buenos Aires. Founder and Local Leader at IxDA Buenos Aires from 2009-2019, Regional Coordinator at IxDA LatAm from 2010-2015. I started in Interaction Design in 1996, designing business simulators. Since then I have led projects, given talks, classes and workshops in Latin America, North America and Europe.
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