November 9, 2021
16:00
Neuroaccesibility
Virginia Álvarez Roldán
That everyone can use digital products has become more important than ever. With the pandemic, most countries were forced to cease their activities, and consequently companies were forced to adopt a digital model as a way to maintain business continuity. People with permanent and temporary disabilities were disproportionately affected, as not all digital products were designed with all of us in mind. In the workshop "Neuroaccessibility" we will tell you what technologies can be used today to design the best accessible products and we will do a practical case which will seek to solve which technology is the most appropriate for some types of disabilities.
Virginia Álvarez Roldán
Service Designer - Organization of Organizations
(They - Them)
Virginia Álvarez Roldán works as Customer Experience Head for Baufest since February 2020. In her current position, she is in charge of managing the User Experience, Design Research and Product Owners team in Peru, Chile, Mexico, Argentina and the United States. Her main role is to make sure that each project that is approached can be able to interpret the needs of clients and consumers, and then design and create strategies for services and digital products in an effective way. She studied Business Administration and Systems. Her career was always focused on marketing strategies, but in 2015 she traveled to New York to do a Master in Design and Strategic Management at Parsons, The New School for Design. She has worked in all types of companies: Accenture, Unilever, Visa, the Government of Buenos Aires and Startups. And she had his own shoe company.