November 12, 2021
13:00
Models for Commercial Design
Maritza Guaderrama, Juan Pablo Buriticá, Lalo González
Design as an economic activity responds to geopolitical reality. Our livelihood and professional development are usually limited to designing for markets and segments that can pay for the value we generate. However, our discipline has the potential to find or invent opportunities: to make our design reach more people, and by other incentives. We will hear from people located in key spaces to understand these dynamics, their benefits, their detriments, and the areas under development.
Maritza Guaderrama
Service Designer - Organization of Organizations
(They - Them)
Doctor in Sociology of Communication (Univ. Cumplutense, Madrid), with more than 20 years of experience in the field of Design and Innovation. As an entrepreneur, she has developed business projects such as Exemetrics (social research for digital strategies) and DNX (strategic design consultancy). For +15 years she has been a director of Designit - a global strategic design firm: Director for Spain, Regional Managing Director for Spain and Latin America and Regional Business Director for North America (San Francisco). In addition to leading design teams and digital transformation projects for large companies, she has been and is a mentor for women. She is the patron of the Design and Innovation Foundation, in which she also collaborated to shape the Master in People-Centered Innovation (2008-2018), in Spain and Colombia. She is now Senior Advisor for Propelland and teaches the Design and Business Models course in the Master of Strategic Design at ESNE.
SPONSORS
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