November 10, 2021
14:50
PT
An entire world can fit into UX Writing
Bruno Rodrigues
Several definitions, goals, languages and countries: UX Writing is plural in all senses. "An entire world can fit into UX Writing" is the story of how the first book in Portuguese language on how to write for digital products came to be, the story of the conversations held by the author for year and a half with different companies and professionals working with UX Writing every day, of the fascination for discovering that dealing with words in an online environment has innumerable faces. It is also the story of the huge challenge implied in releasing a Spanish language version intended for the multiplicity of voices and cultures in Latin America.
Bruno Rodrigues
Service Designer - Organization of Organizations
(They - Them)
Bruno Rodrigues is a consultant and teacher, specialized in Information for Digital Media, author of the books UX Writing: Principles and Strategies (Spain, 2020), In search of UX Writing good practices (Brazil, 2019), and Webwriting: thinking on text for digital media (2000), as well as the first works in Portuguese and Spanish on Webwriting and UX Writing: Webwriting: writing & information for the web (2006) and Webwriting: writing for digital media (2014). He produced the Brazilian standard for online writing for the Federal Government, titled Brazilian e-Gov Standards: Web Writing Guide, a document that turned a decade in 2020. In twenty years he has managed to provide consulting and training in Webwriting, UX Writing and Information Architecture for more than 70 companies in Brazil and abroad.
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