November 10, 2021
Service Designer - Organization of Organizations
(They - Them)
A lawyer specialized in Commercial Law, a Designer from the University of The Andes and is currently studying the Executive MBA at Hult Business School in Boston. She is also the founder and general manager of Háptica, the first consulting firm in Colombia dedicated to designing services. During her career, she has had the opportunity to develop projects for the Health Sector with multinational corporations such as Abbvie, Janssen, Sanofi, Novartis, Novo Nordisk and Medtronic. She has also worked with companies in the mass consumer sector, such as Coca Cola in Mexico and the Philippines, and with Alpina and Adidas in Colombia. In the tourism sector, she has worked for hotel chains. Thanks to her double profile, she has been able to develop initiatives with law firms and legal departments of banks and insurance companies, being one of the pioneers in this field in Latin America. Her latest international achievement was her presentation at the Service Design Global Conference in Toronto, where she presented the most outstanding projects within her organization, representing Latin America as the only woman in the group of speakers.